Purposes of a music video

The purpose of a music video is to help the storytelling , and create a bigger picture in order for the viewers to understand it easier.For example lady Gaga presents her image in the song telephone by wearing unique outfits which relates to the music video because the video is weird aswell and with each outfit they wore related to the story they was trying to tell.They create the video because it supports the lyrics and back beat to all build up into one narrative.Alot of key factors to making a music video is promotional, extension of income which is were they franchise in the industry by putting the song as downloadable or putting it on a DVD , music channels etc. another is synergy and a great example of this is the new bond film , the theme song is adele skyfall which actually has some of the clips from the bond film within the video . the purpose of major labels is to make as much money as they can were as independent companies are just looking to get a fan base.