Goodwins Theory- This theory is based on 8 principles - Links between visual + lyrics , links between music and visuals , genre charicteristics, intertextual referance , notions of looking, voyeurism, demands of a record label, preformance based, narrative base or concept based.He suggests that lyrics will make constant referances to visuals on screen.Lyrics create the general mood of the video and set the story, the shots are used and shot the way they are to put forward the meaning , whats quite common is that how ever fast the tempo is so say for example slipknot was on a music channel , there would be alot of jump cuts, split second shots and alot of quick cuts due to heavey metal being high tempo.Another technique used is quick editing , so that when they watch the music video they find it hard to grasp what the story is about which makes them watch it a few times and thats just what they want.
in the video swedish house mafia - miami to ibiza the lyrics link to the visuals when tiny quotes "she poses for fhm she likes my black lv " because theres a nice visual of her underwater looking hot . looking like shes posing.Even throughout the song the lyrics relate to the video because its all about 1 girl and were abouts they are which is on the video .
Other theories-
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